The First Underground Cellar Door & Wine Tasting Hub Winery to open in Macedon Ranges
Cleveland Winery is excited to share that it has recently opened its door to their new Underground Cellar and Wine Hub. The underground cellar was initially used for riddling of the Estate grown sparkling wine with its perfect climate controlled conditions. Now it has been beautifully refurbished to offer a unique cellar door tasting and produce experience.
The idea of the underground cellar came to life when Cleveland Winery with a group of local producers felt that it would benefit the region greatly to have a food & wine hub in our region to showcase Macedon Ranges’ amazing produce.
Macedon Ranges has many boutique/award wining wineries and local produces dotted throughout the region. Each winery and producer has its unique individuality in taste and pallet. The Underground Cellar and Wine Hub forms a melting pot of the varieties the region has, offering visitors the opportunity to taste exceptional wines from different vintages and makes, all under one roof.
Cleveland Winery is an established retreat that caters for a variety of segments including, short breaks/leisure stays, conference, events and functions. It has long been catering to wine tasting sessions within its property for its guests. Hence, when the discussion of a wine hub came up amongst the local producers, Cleveland Winery was an obvious choice of venue as it already had a respectable operational set up and a good flow of guests from Melbourne, inter-state as well as international guests.
In addition, it also had a secret gem waiting to be revived – its Underground Cellar. The unique underground cellar carries historical significance as it was built in 1984 by Keith Brien (a well known local wine maker), who established Cleveland Winery’s vineyard.
Today, the Underground Cellar presents itself as a rustic, alluringly cool, spacious and welcoming tasting room and local produce store. It features Cleveland Estate wines and many other award winning/boutique wines from the Macedon Ranges region including Rowanston on the Track, Knights Granite Hills, Lyons Will, Hesket Estate, Midhill, Herbal Lore and with more to come.
There is also an extension of the tasting room that promotes local produces such as Moto Coffee Beans, Emilia’s The Saucy Australian to mention a few.
Cleveland Winery Underground Cellar and Wine hub is quickly moving toward becoming an iconic center to promote Macedon Ranges’ amazing array of quality food and wine produce. With the high traffic of leisure and business tourist that come through Cleveland Winery for short breaks, events and conferences, our wine and produce store will be a great platform to promote sales and branding for the smaller local producers in the region.
According to Bill Balcam, Managing Director of Cleveland Winery, “Our partnership and close collaboration with local producers will help our region as a whole to boost tourism and bring about better economic contributions to the Macedon Ranges”.